Effects of social responsibility labelling and brand on willingness to pay for apparel
Year of publication: |
2010
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Authors: | Hustvedt, Gwendolyn ; Bernard, John C. |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 34.2010, 6, p. 619-626
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Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Bekleidung | Clothing | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Markenimage | Brand image | Markenartikel | Brand |
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