Effects of the intensity of use of social media on brand equity : an empirical study in a tourist destination
Igor Stojanovic, Luisa Andreu and Rafael Curras-Perez
| Year of publication: |
2018
|
|---|---|
| Authors: | Stojanovic, Igor ; Andreu, Luisa ; Curras-Perez, Rafael |
| Published in: |
European journal of management and business economics : EJM&BE. - Bingley : Emerald Publishing Limited, ISSN 2444-8494, ZDB-ID 2856989-1. - Vol. 27.2018, 1, p. 83-100
|
| Subject: | Social media | Brand equity | WOM | eWOM | Tourism destination image | Social Web | Social web | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Tourismusregion | Tourism destination | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Destinationsmanagement | Destination management |
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