Effects of the order of entry on market share, trial penetration, and repeat purchases : empirical evidence of statistical artifact?

Ralph Friedmann; Markus Glaser

Year of publication:	Apr. 1999 ; [Elektronische Ressource]
Other Persons:	Friedmann, Ralph (contributor) ; Glaser, Markus (contributor)
Institutions:	Universität des Saarlandes / Fachbereich Wirtschaftswissenschaft (contributor)
Publisher:	Saarbruecken : Univ. of Saarland, Dep. of Economics
Subject:	Innovation \| Markteintritt \| Market entry \| Marktanteil \| Market share \| Marktforschung \| Market research \| Theorie \| Theory

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