Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website
| Year of publication: |
2009
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|---|---|
| Authors: | Lee, Mira ; Rodgers, Shelly ; Kim, Mikyoung |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 31.2009, 2, p. 1-13
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