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The effects of sequential combinations of virtual experience, direct experience, and indirect experience : the moderating roles of need for touch and product involvement

Ching-Jui Keng; Tze-Hsien Liao; Yu-I Yang
Year of publication:
2012
Authors: Keng, Ching-jui ; Liao, Tze-hsien ; Yang, Yuyi
Published in:
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 12.2012, 2, p. 177-199
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