Effectuation logic and early innovation success : the moderating effect of customer co-creation
Guihan Ko, Deborah. L. Roberts, Helen Perks and Marina Candi
| Year of publication: |
2022
|
|---|---|
| Authors: | Ko, Guihan ; Roberts, Deborah. L. ; Perks, Helen ; Candi, Marina |
| Published in: |
British journal of management. - Oxford : Wiley-Blackwell, ISSN 1467-8551, ZDB-ID 2025938-4. - Vol. 33.2022, 4, p. 1757-1773
|
| Subject: | Kundenintegration | Customer integration | Innovation | Beziehungsmarketing | Relationship marketing | Erfolgsfaktor | Success factor | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/1467-8551.12548 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463542