Effectuation Logic and Early Innovation Success : The Moderating Effect of Customer Co‐creation
| Year of publication: |
2021
|
|---|---|
| Authors: | Ko, Guihan ; Roberts, Deborah. L. ; Perks, Helen ; Candi, Marina |
| Published in: |
British Journal of Management. - Wiley, ISSN 1467-8551, ZDB-ID 2025938-4. - Vol. 33.2021, 4 (06.10.), p. 1757-1773
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/1467-8551.12548 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012808909