EFFICIENCY OF THE INSURANCE ACTIVITY: INSURER VS INSURED

Efficiency analysis is a complex issue, with specific particularities related to the insurance business, and in the present paper will be treated two aspects: efficiency analysis in case of insurer and efficiency analysis in case of insured. In assessing performances of an insurance company should consider the financial results, the ratio between the effect and effort for obtaining profit, and measuring the insurer success in coverage the customers needs.Insurance companies operate on a competitive system, so they must determine the insurance premiums and insurance rules, so that the products and services should be attractive and effective for the insured. In this context I shall present several insurance efficiency indicators in case of insured, efficiency is even higher as the amounts of money received by the policy beneficiary and are more consistent/appropriate to individual needs, the capitalization segment of products offer a higher performance in terms of risk , and the customers collect in a short time the insured amounts.