Efficiency of Tourism Industry in Asian Countries - An Optimization Approach through DEA Frontier

As the unveiling beauty spot of leisure landscape is changing rapidly with the widespread and ongoing vicissitudes in tourism and hospitality management globally, this sector is now navigating a fine line between nature- based and nurture-built tourism which can contribute in any country's economic development. With the core issues of choices of new generation, destination promotion, marketing and smart city involvement, the majority of the countries are now going to adopt a long-term, strategic approach to event tourism, thereby planning and development to realize the full tourism potential of events. This study set to determine the effectiveness of various pattern of spending on tourism, the size of tourism consumption, capital investment on this sector and the like factors those are resourcefully contributing to the countries' growth measured in terms of GDP and Employment. This study is mainly focused on benchmarking the performance and economic impacts of the forty-nine countries in securing their ranks during three period of time from 2010 to 2018 in the tourism industry, especially in Asian countries. The findings evidently explored a wide range of optimization issues and segregated the Asian countries as efficient, relatively efficient, and inefficient in terms of their contribution from tourism and hospitality to the respective country's GDP and Employment. This country specific insights on tourism offers a unique view that can help bridge the gap between research and practice in assessing the efficiency of inbound tourism globally