Efficient Consumer Response - eine kritische Betrachtung
Year of publication: |
2000
|
---|---|
Authors: | Meyer, Matthias |
Published in: |
Handelsforschung. - Stuttgart : Kohlhammer, ISSN 0931-5926, ZDB-ID 634952-3. - Vol. 14.2000, p. 297-314
|
Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Lebensmittelhandel | Food trade | Marketingkooperation | Marketing cooperation | Deutschland | Germany |
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