Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don't)
| Year of publication: |
2013
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|---|---|
| Authors: | Weiss, Liad ; Johar, Gita V |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 40.2013, 1, p. 185-184
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