Eigenmarken im Lebensmittelhandel : Verbreitung, Strategien, Ausblicke
Hermann-J. Zellekens ; Claudia Horbert
| Year of publication: |
1996
|
|---|---|
| Authors: | Zellekens, Hermann-Josef ; Horbert, Claudia |
| Publisher: |
Köln : DHI, Dt. Handelsinst. |
| Subject: | Lebensmittelhandel | Eigenmarke | Handelsmarke |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 72 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 3-87257-190-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004004886