Einflußgrößen von regulären Preiselastizitäten, Preisaktionselastizitäten und Kreuzpreiselastizitäten
Daniel Klapper
| Alternative title: | Determinants of regular, promotional and cross price elasticities Determinants of regular, promotional and cross price elasticities |
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| Year of publication: |
2000
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| Authors: | Klapper, Daniel |
| Published in: |
OR-Spektrum : quantitative approaches in management. - Berlin : Springer, ISSN 0171-6468, ZDB-ID 1465994-3. - Vol. 22.2000, 1, p. 135-157
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| Subject: | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Preiselastizität | Price elasticity | Theorie | Theory |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Zsfassung in engl. Sprache In: OR Spektrum |
| Source: | ECONIS - Online Catalogue of the ZBW |
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