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Elaborating a simpler theory of anchoring

Shane Frederick; Daniel Kahneman; Daniel Mochon
Year of publication:
2010
Authors: Frederick, Shane ; Kahneman, Daniel ; Mochon, Daniel
Published in:
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 20.2010, 1, p. 17-19
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