| Extent: | XXXIX, 472 S. : graph. Darst. |
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| Type of publication: | Book / Working Paper
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| Language: | English |
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| Notes: | Previous ed.: 2001 |
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| ISBN: | 1-584-50064-6 |
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| Classification: | Betriebliche Information und Kommunikation ; Marketing |
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| Source: | |
Persistent link: https://www.econbiz.de/10004727764