Electronic Data Capture (EDC) marketing strategy in an Indonesian state-owned bank

Eva Weliyanti, MS Mahrinasari & Ernie Herdrawaty

Year of publication:	2020
Authors:	Weliyanti, Eva ; M. S. Mahrinasari ; Hendrawaty, Ernie
Published in:	The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019. - London : Routledge, ISBN 978-0-367-42594-4. - 2020, p. 133-136
Subject:	Electronic Data Capture (EDC) \| marketing strategy \| Indonesian state-owned bank \| Indonesien \| Indonesia \| Marketingmanagement \| Marketing management \| Bank

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

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