Electronic loyalty in social commerce : scale development and validation
Bui Thanh Khoa, Ha Minh Nguyen
| Year of publication: |
2020
|
|---|---|
| Authors: | Khoa Bui Thanh ; Nguyen Ha Minh |
| Published in: |
Gadjah Mada international journal of business. - Yogyakarta, Indonesia : Faculty of Economics and Business, ISSN 1411-1128, ZDB-ID 2947129-1. - Vol. 22.2020, 3, p. 276-300
|
| Subject: | electronic loyalty (e-loyalty) | interaction | personal information's disclosure | preference | scale development and validation | social commerce (s-commerce) | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.22146/gamaijb.50683 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012519123