Electronic media use : towards an integrative model

Paula Chimenti; Roberto Nogueira; Jose Afonso Mazzon; Marco Rodrigues; Luiz Felipe Hupsel

Year of publication:	2014
Authors:	Chimenti, Paula ; Nogueira, Roberto ; Mazzon, Jose Afonso ; Rodrigues, Marco ; Hupsel, Luiz Felipe
Published in:	Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 22.2014, 1, p. 51-69
Subject:	Brazil \| Broadcast TV \| Digital Media \| Electronic Media \| Emerging Markets \| Strategy \| Structural Equation Modeling \| Brasilien \| Digitale Medien \| Digital media \| Mediensektor \| Media industries \| Electronic Commerce \| E-commerce \| Kommunikationsmedien \| Communication media \| Schwellenländer \| Emerging economies \| Strukturgleichungsmodell \| Structural equation model \| Mediennutzung \| Media usage