Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Ismagilova, Elvira ; Dwivedi, Yogesh K. ; Slade, Emma L. ; Williams, Michael D. |
| Institutions: | Springer International Publishing (publisher) |
| Publisher: |
Cham : Springer |
| Subject: | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies | Marketingmanagement | Marketing management | Mund-zu-Mund-Werbung | Computerunterstützte Kommunikation | Produktempfehlung | Online-Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
Erscheint auch als (Online-Ausgabe):
Ismagilova, Elvira. Electronic Word of Mouth (eWOM) in the Marketing Context. - Cham : Springer International Publishing, 2017. - Online-Ressourcen
Erscheint auch als (Online-Ausgabe):
Electronic Word of Mouth (eWOM) in the Marketing Context. - Cham : Springer, 2017. - Online-Ressource (XVI, 138 p. 8 illus., 3 illus. in color, online resource)
Persistent link: https://www.econbiz.de/10014013052