Electronic Word-of-Mouth Impacts on Consumer Behavior: Exploratory and Experimental Studies
| Year of publication: |
2013
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|---|---|
| Authors: | Sandes, Fabio Shimabukuro ; Urdan, Andre Torres |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 25.2013, 3 (1.5.), p. 181-197
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