Electronic word of mouth: The effects of incentives on e-referrals by senders and receivers
| Year of publication: |
2013
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|---|---|
| Authors: | Ahrens, Jan ; Coyle, James R. ; Strahilevitz, Michal Ann |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 47.2013, 7 (19.7.), p. 1034-1051
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