Electronic word-of-mouth versus interpersonal word-of-mouth : are all forms of word-of-mouth equally influential?
Matthew L. Meuter; Deborah Brown McCabe; James M. Curran
| Year of publication: |
2013
|
|---|---|
| Authors: | Meuter, Matthew L. ; Brown McCabe, Deborah ; Curran, James M. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 34.2013, 3, p. 240-256
|
| Subject: | word-of-mouth | electronic word-of-mouth | behavioral intentions based on word-of-mouth | trust in word-of-mouth | Virales Marketing | Viral marketing | Social Web | Social web | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |