Elements of Standardization, Firm Performance and Selected Marketing Variables: A General Linear Relationship Framework
| Year of publication: |
2002
|
|---|---|
| Authors: | Waheeduzzaman, A.N.M. ; Dube, Leon F. |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 16.2002, 1-2, p. 187-206
|