Elements of task definition shopping situations : a study of Indian customers in context of products high on haptic salience
Abhishek and Piyush Kumar Sinha
| Year of publication: |
2016
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|---|---|
| Authors: | Abhishek ; Sinha, P. K. |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 13.2016, 2, p. 243-265
|
| Subject: | task definition | haptic touch | regular purchase | emergency purchase | fill-in trip | major trip | Konsumentenverhalten | Consumer behaviour | Indien | India | Definition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011665063