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Positive effects of negative publicity : when negative reviews increase sales
Berger, Jonah, (2010)
Positive Effects of Negative Publicity : When Negative Reviews Increase Sales
Berger, Jonah A., (2015)
Exploring responses to differing message content of pictorial alcohol warning labels
Hassan, Louise, (2022)
Elicitation of product attributes in an evaluation context: A comparison of three elicitation techniques
Breivik, Einar, (2003)
Questions about formative measurement
Wilcox, James B., (2008)
The influence of media on advertising effectiveness: A comparison of internet, posters and radio
Nysveen, Herbjørn, (2005)