Eliciting values for environmental attributes of a private good using a real choice experiment

Markets for environmentally friendly products have been expanding during the last decade. These products provide both private benefits to the consumer and environmental – public – benefits. The demand for environmentally friendly products has consequently received a growing interest. Our study aims at studying consumers' choices for a non-food product, i.e. roses, with different environmental attributes. We combine a choice experiment with a laboratory experiment to provide real economic incentives.