Email campaigns that suit the candidate : leveraging automated text analysis to increase political donations
Simha Mummalaneni, Rebecca Jen-Hui Wang, and Mathew S. Isaac
| Year of publication: |
2024
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|---|---|
| Authors: | Mummalaneni, Simha ; Wang, Rebecca Jen-Hui ; Isaac, Mathew S. |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 59.2024, 4, p. 385-399
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| Subject: | political marketing | email marketing | marketing communications | natural language processing | Marketing | E-Mail | E-mail | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Fundraising | Politikfinanzierung | Political finance | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968241240453 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015159112