Embedding CSR into Business Strategies and Practices

CSR in Asia has moved from ideology to reality and become an increasingly important aspect for how businesses conduct themselves in Asia today. However, while many businesses have awakened to this demand, they are much less clear as to how to best proceed with CSR. In fact, many common CSR business actions are neither strategic nor operational, but often tend to be "cosmetic" in nature and overwhelmingly related to public relations and media campaigns. While many businesses choose to construct their images based on surface issues of CSR, this often ignores any actual substance and proves ultimately unsustainable.