Embrace, before it is too late! : prediction of future studies on value co-creation
Kumkum Bharti, Rajat Agrawal and Vinay Sharma
| Year of publication: |
2018
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|---|---|
| Authors: | Bharti, Kumkum ; Agrawal, Rajat ; Sharma, Vinay |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 14.2018, 1, p. 121-151
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| Subject: | value co-creation | Delphi technique | future research directions | literature review | marketing | mixed method research | Betriebliche Wertschöpfung | Value creation | Bibliometrie | Bibliometrics | Kundenintegration | Customer integration | Delphi-Methode | Zukunftsforschung | Futures studies | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011954096