Embracing CSR in pro-social relationship marketing program : understanding driving forces of positive consumer responses
Jiyoung Hwang and Jay Kandampully
| Year of publication: |
2015
|
|---|---|
| Authors: | Hwang, Jiyoung ; Kandampully, Jay |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 29.2015, 5, p. 344-353
|
| Subject: | Gratitude | Perceived value | Attitude | Emotion | Pro-social loyalty program | Beziehungsmarketing | Relationship marketing | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Soziales Verhalten | Social behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011387768