Emerging business online : global markets and the power of B2B internet marketing
Lara Fawzy and Lucas Dworski
| Year of publication: |
c2011
|
|---|---|
| Authors: | Fawzy, Lara ; Dworski, Lucas |
| Publisher: |
Upper Saddle River, NJ : FT Press London : Pearson Education [distributor] |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Internationales Marketing | International marketing | Online-Marketing | Internet marketing | Geschäftsmodell | Business model | Schwellenländer | Emerging economies |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 291 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Emerging markets -- Business strategy -- The Ebocube and business models -- Marketing by the dashboard light -- Managing customer relationships through the buying cycle -- The elements of marketing communication -- Winning with webcasts, websites and more -- Web banners -- Marketing operations : Mops. |
| ISBN: | 978-0-13-706441-0 ; 0-13-706441-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008699594