Emerging consumer orientation, ethical perceptions, and purchase intention in the counterfeit smartphone market in China
Tiger Li; Bruce Seaton
| Year of publication: |
2015
|
|---|---|
| Authors: | Li, Tiger ; Seaton, Bruce |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 27.2015, 1, p. 27-53
|
| Subject: | Emerging consumer orientation in China | ethical perceptions | perceived social consequences | counterfeit smartphones | China | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Wahrnehmung | Perception | Produktpiraterie | Product counterfeiting | Ethik | Ethics | Unternehmensethik | Business ethics |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010513854