Emerging market retail : transitioning from a product-centric to a customer-centric approach
Shaphali Gupta, Divya Ramachandran
| Year of publication: |
2021
|
|---|---|
| Authors: | Gupta, Shaphali ; Ramachandran, Divya |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 97.2021, 4, p. 597-620
|
| Subject: | Retail Analytics | Performance Metrics | Organized and Unorganized Retailers | Strategic Matrix | Retail Value Chain | Emerging Markets | Schwellenländer | Emerging economies | Einzelhandel | Retail trade | Betriebliche Wertschöpfung | Value creation | Performance-Messung | Performance measurement | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2021.01.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013270699