Life nowadays is complex, dense, articulated, interconnected. All what we are observing, or researching on, always it deals with a complex mainframe in which individuals, communities, organizations, businesses, public and private entities daily interact with each other. These interactions seem to show that modern society, as well a modern business arena, constantly demonstrating how knowledge, know how, relations and interconnections may contribute to a powerful value proposition in growing service needs. Among the different focus areas identified for value concept and the mechanisms for its creation (observed in the new international perspective of US Science Service and Service Dominant Logic and in the Italian Viable System Approach), we believe that the growth of the interacting value elements is particularly important and an interesting object of study, and therefore it deserves to be further investigated. Starting from our first attempts of epistemology definition and scientific Research framework identification (focused on new dominant logics in international literature), we wanted to stress the significant perspective change in nowadays service logics (step 1). Then we tried to deepen different Approaches of VSA, SDL and SSME Paradigms in terms of Value Creation, Relationships, Systems and Service Systems, inside Business Strategies and Governance interpretation (step 2). After a systematic literature review (as taught by Huff, 2009), most important acknowledgements in international literature were grouped, considering different content clusters about value creation, service centred, service systems, co-creation, networks relations, all analyzed under three macro perspectives of Management, Strategies and Organizations (step 3). Now, we want to define a precise “Research idea to verify”, based on main consideration about value creation processes deriving from previous phases (focusing on consumption process of value co-creation) (step 4), in order to: list a set of contact point, to plan a parametrical quantitative evaluation for the table of these relevant elements for each Paradigm, to define and structure a conceptual matrix for linked interpretations (step 5). Finally it will be planned a Desk theoretical analysis (step 6), finalized to interpret different points of view, inside studied conceptual contexts and verify the opportunity to enlarge application fields of service logics
