Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Vanessa Kraus, Heribert Gierl
| Year of publication: |
2023
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| Authors: | Kraus, Vanessa ; Gierl, Heribert |
| Published in: |
Transfer : Zeitschrift für Kommunikation und Markenmanagement. - Hamburg : New Business Verlag GmbH & Co. KG, ISSN 2628-3409, ZDB-ID 2966246-1. - Vol. 69.2023, 2, p. 10-22
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| Subject: | emojis | digital communication | topic of conversation | service quality | Dienstleistungsqualität | Service quality | Kommunikation | Communication | Beziehungsmarketing | Relationship marketing | Interne Kommunikation | Internal communication | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in deutscher Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014295307