Emotional mechanics of gamification and value co-creation : the digital platform Nike+ as a B2B2C ecosystem
Cristina García-Magro and María-Luz Martín-Peña and José María Sánchez-López
| Year of publication: |
2023
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|---|---|
| Authors: | García-Magro, Cristina ; Martín Peña, María Luz ; Sánchez-López, José María |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 2, p. 414-428
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| Subject: | B2B2C ecosystem | Customer experience | Digital platform | Gamification | Value co-creation | Digitale Plattform | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Computerspiel | Video game | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-12-2021-0568 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013539282