Emotionally numb : expertise dulls consumer experience
Matthew D. Rocklage, Derek D. Rucker, Loran F. Nordgren
| Year of publication: |
2021
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|---|---|
| Authors: | Rocklage, Matthew D. ; Rucker, Derek D. ; Nordgren, Loran F. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 48.2021, 3, p. 355-373
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| Subject: | expertise | emotion | hedonic | consumer knowledge | language | attitudes | Emotion | Konsumentenverhalten | Consumer behaviour | Sprache | Language | Wissen | Knowledge | Hedonischer Preisindex | Hedonic price index |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucab015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012654867