An Empirical Analysis of Determinants of Retailer Pricing Strategy - This study shows the importance of competition in determining all aspects of a retailer's pricing strategy.
| Year of publication: |
2004
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|---|---|
| Authors: | Shankar, Venkatesh ; Bolton, Ruth N. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 23.2004, 1, p. 28-49
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