An empirical analysis of eWOM valence effects : Integrating stimulus-organism-response, trust transfer theory, and theory of planned behavior perspectives
Muhammad Dliya'ul Haq, Ting-Hsiang Tseng, Hsiang-Lan Cheng, Chao-Min Chiu
| Year of publication: |
2024
|
|---|---|
| Authors: | Haq, Muhammad Dliya'ul ; Tseng, Ting-Hsiang ; Cheng, Hsiang-Lan ; Chiu, Chao-Min |
| Subject: | Behavioral intention | eWOM credibility | eWOM valence | Influencer familiarity | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Vertrauen | Confidence | Glaubwürdigkeit | Credibility |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015123492