Empirical analysis of the key factors that can contribute to university-industry cooperational success from a relationship marketing approach
Veronica Rosendo-Rios, Pervez N. Ghauri, Yingying Zhang
| Year of publication: |
2016
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|---|---|
| Authors: | Rosendo-Rios, Veronica ; Ghauri, Pervez N. ; Zhang, Yingying |
| Published in: |
European journal of international management : EJIM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-6757, ZDB-ID 2416808-7. - Vol. 10.2016, 6, p. 647-677
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| Subject: | technology transfer | innovation | relationship marketing | UIRS | university-industry relationships | commitment | trust | satisfaction | Beziehungsmarketing | Relationship marketing | Technologietransfer | Technology transfer | Forschungskooperation | Research collaboration | Vertrauen | Confidence | Innovation | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011674153