Empirical evidence for domain name performance

Karan Girotra; Karl T. Ulrich

Year of publication:	2012 ; Rev. vers. of 2010/98/TOM
Authors:	Girotra, Karan ; Ulrich, Karl T.
Publisher:	Fontainebleau : INSEAD
Subject:	Website \| Werbewirkung \| Advertising effects \| Internet \| Mustererkennung \| Pattern recognition \| Produkt \| Product \| Linguistik \| Linguistics

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