Empirical evidence of the effect of colorism on customer evaluations

Kelly O. Cowart, Kevin D. Lehnert

Year of publication:	2018
Authors:	Cowart, Kelly O. ; Lehnert, Kevin D.
Subject:	colorism \| customer evaluations \| ethnic identity \| Hispanic male \| skin tone \| Konsumentenverhalten \| Consumer behaviour \| Ethnische Gruppe \| Ethnic group \| Hispano-Amerikaner \| Hispanics \| Ethnische Diskriminierung \| Ethnic discrimination \| Kulturelle Identität \| Cultural identity \| Schwarze Menschen \| Black people

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