An empirical examination of the predictors of consumer compulsive buying as an "impulse control disorder not otherwise specified" : a branding perspective
Year of publication: |
2013
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Authors: | Chinomona, Richard |
Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 29.2013, 6, p. 1689-1703
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Subject: | Brand Experience | Brand Satisfaction | Brand Trust | Compulsive Buying Behaviour | South Africa | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Südafrika | Markenartikel | Brand | Kaufsucht | Compulsive buying | Markenimage | Brand image | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction |
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