Empirical investigation on consumer purchase intentions in a growing competitive marketing environment
| Year of publication: |
2012
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|---|---|
| Authors: | Sakkthivel, A.M. ; Rajev, M.K.G. |
| Published in: |
International journal of electronic finance : IJEF. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0069, ZDB-ID 21933650. - Vol. 6.2012, 3 (1.1.), p. 285-297
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