An empirical study on continuance intention of mobile social networking services : integrating the IS success model, network externalities and flow theory
Lingling Gao; Xuesong Bai
| Year of publication: |
2014
|
|---|---|
| Authors: | Gao, Lingling ; Bai, Xuesong |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 26.2014, 2, p. 168-189
|
| Subject: | Information systems | Customer retention | Mobile communications | Mobilkommunikation | Netzwerkökonomik | Network economics | Soziales Netzwerk | Social network | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Informationssystem | Information system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010349460