An empirical study on continuance intention of mobile social networking services : integrating the IS success model, network externalities and flow theory
Year of publication: |
2014
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Authors: | Gao, Lingling ; Bai, Xuesong |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 26.2014, 2, p. 168-189
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Subject: | Information systems | Customer retention | Mobile communications | Mobilkommunikation | Netzwerkökonomik | Network economics | Social Web | Social web | Soziales Netzwerk | Social network | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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