An empirical study on customer risk management in banking industry : applying k-means and RFM methods (evidence form two Iranian private banks)
Hiwa Farughi, Seiran Alaniazar, Seyedhamed Mousavipour
| Year of publication: |
2016
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| Authors: | Farughi, Hiwa ; Alaniazar, Seiran ; Mousavipour, Seyedhamed |
| Published in: |
International journal of risk assessment and management : IJRAM. - Olney, Bucks : Inderscience Enterprises, ISSN 1466-8297, ZDB-ID 2059387-9. - Vol. 19.2016, 4, p. 315-330
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| Subject: | risk management | customer relationship management | CRM | k-means | RFM method | multiple criteria decision making | MCDM | technique for order preference by similarity to ideal solution | TOPSIS | clustering | classification | Beziehungsmarketing | Relationship marketing | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Risikomanagement | Risk management | Theorie | Theory | Iran | Bankrisiko | Bank risk |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011658565