An empirical study on factors affecting the acceptance of M-commerce application among small and medium-sized tourism enterprises by integrating TTF with TAM
Year of publication: |
2019
|
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Authors: | Saleh Alqatan ; Noor Maizura Mohamad Noor ; Mustafa Man ; Rosmayati Mohemad |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 31.2019, 1, p. 106-135
|
Subject: | mobile commerce | M-commerce | small and medium-sized tourism enterprises | technology acceptance model | task-technology fit model | perceived trust | Innovationsakzeptanz | Innovation adoption | KMU | SME | Mobile Business | Mobile business | Tourismuswirtschaft | Tourism industry | Tourismus | Tourism | Electronic Commerce | E-commerce |
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