An Empirical Study of the Moderator Effect of Entrepreneurial Orientation on the Relationship between Environmental Turbulence and Innovation Performance in Five-star Hotels in Jordan

Purpose: This paper aims to examine the Moderator Effect of Entrepreneurial Orientation on the relationship between Environmental Turbulence and Innovation Performance in five-star hotels in Jordan Design / methodology: The study involves a questionnaire-based survey of managers and heads of sections from five star hotels in Amman capital at Jordan. A total of (135) surveys from (13) five star hotels were valid for analysis towards achieving the objectives of this study. Multiple regression analysis and structural equation modeling was performed to understand the relationship and effects among study variables. Findings: The results show that Environmental Turbulence (Environmental Dynamism, Environmental Complexity and Environmental Predictability) has a significant positive effect on Innovation Performance at five star hotels in Amman capital of Jordan. Entrepreneurial Orientation, also, plays a positive indirect role in the relationship between Environmental Turbulence and Innovation Performance at five star hotels in Amman capital of Jordan. Research limitation: This study only covered an incommodious part in the field of strategic management and organization theory. Particularly, it displays the important role of Entrepreneurial Orientation in the relationship between Environmental Turbulence and Innovation Performance. Research implications: The study helps managers and decision makers to understand the role of Entrepreneurial Orientation to increase Innovation Performance and the effect of Environmental Dynamism, Complexity and Predictability. Originality / value: The study explores the researcher¡¯s perspective orientations about environmental turbulence and Entrepreneurial Orientation and their role in increasing and maintenance of innovation performance.