An empirical study on the effect of product information and perceived usefulness on purchase intention during online shopping in India
Ananth Srinivasan Kripesh, H. Mahesh Prabhu, K.V. Sriram
| Year of publication: |
2020
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|---|---|
| Authors: | Kripesh, Ananth Srinivasan ; Prabhu, H. Mahesh ; Sriram, K. V. |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 21.2020, 4, p. 509-522
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| Subject: | purchase intention | perceived usefulness | online shopping | product information | customer satisfaction | India | Online-Handel | Online retailing | Indien | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Produktinformation | Product information | Kaufmotiv | Consumer motivation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2020.105982 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012199554