Empirically testing the concept of value-in-behavior and its relevance for social marketing
Ross Gordon, Sally Dibb, Christopher Magee, Paul Cooper, Gordon Waitt
| Year of publication: |
January 2018
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|---|---|
| Authors: | Gordon, Ross ; Dibb, Sally ; Magee, Christopher ; Cooper, Paul ; Waitt, Gordon |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 82.2018, p. 56-67
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| Subject: | Value theory | Consumer behavior | Social marketing | Latent class analysis | Energy efficiency | Value-in-behavior | Social Marketing | Konsumentenverhalten | Consumer behaviour | Energieeinsparung | Energy conservation | Werttheorie | Theory of value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.08.035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771757